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November 26th, 2011, 01:23 PM   #1
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Impact of graphic design on sales

Has any study been done about the relations between the graphic design of a website and the average click through rate (CTR) of its ads / resp. the conversion rate of the products sold on this website ?
I was thinking that there may exist a resource for that kind of analytical relations (e.g. for the same landing page you change the background color from green to blue, etc ...)
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