Cloaking

Sep 2009
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Cloaking is a Black hat SEO technique in which the content presented to the search engine spider is different to that presented to the user's browser. This is done by delivering content based on the IP address or the User –Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page. The purpose of cloaking is to deceive serach engine so they display the page when it would not otherwise be displayed.
As of 2006, better methods of accessibility, including progressive enhancement are available, so cloaking is not considered necessary by proponents of that method[who?]. Cloaking is often used as a spamdexing technique, to try to trick search engines into giving the relevant site a higher ranking; it can also be used to trick search engine users into visiting a site based on the search engine description which site turns out to have substantially different, or even prornographic content. For this reason, major search engine consider cloaking for deception to be a violation of their guidelines, and therefore, they delist sites when deceptive cloaking is reported
 
Dec 2007
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Do search engines have ways to detect such a black hat SEO technique (such as using robots coming from IP addresses which would be unknown to the web community) ?
 
Dec 2007
232
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julien said:
Do search engines have ways to detect such a black hat SEO technique (such as using robots coming from IP addresses which would be unknown to the web community) ?
All major search engines detect cloaking attempts, I believe. Google penalizes sites that use this technique quite harshly.
 
Apr 2010
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if you did this server-side with php then its untracable.
 
Sep 2010
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Cloaking is having two separate pages, one optimized for the search engines and a different one optimized for the viewer. So cloaking is a big no-no with Google
 
Feb 2012
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Cloaking is a SEO technique. In Cloaking the content presented to the search engine is different from that presented to the user browser.
 
Jul 2012
20
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Oh, I almost forgot about cloaking. Cloaking is a process where webmaster target a keyword and place that keyword on the homepage with same background color so that normal members can't view that but bots can. In this way, this technique was very familiar earlier 2006. But later, Google upgrade its bot so that they can detect such cloaking acts and can demote from search listing.
 
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